Here’s the problem with being a marketing consultant. The majority of business owners don’t understand marketing, don’t understand strategy, and certainly don’t know how to tell a great consultant from a wanna-be consultant.
But you don’t want to work with the majority of business owners, you want to work with dream clients - the ones that value what you offer, see marketing as an investment rather than a cost, and are looking for that trusted advisor to help them grow their business.